Chicago Dept. of Public Health “Save Yours” campagin
Digital Marketing - Imagery - social Media
As an Art Director at SPM (now Unlock Health), I contributed to the digital execution of the Chicago Department of Public Health’s award-winning “Save Yours” campaign, encouraging teens and young adults to get screened and treated for STIs.
Using bold, playful creative to make an often uncomfortable topic more approachable, the campaign aimed to connect with young adults and encourage them to take action around their sexual health.
My work focused on the website experience and digital advertising, bringing the campaign’s creative direction to life across digital touchpoints.
Landing Page