Falstaff Brewing Co. is a conceptual rebrand of an old brewery, reimagined through a more story-driven lens. I explored the idea of pairing tarot and fortune telling with beer—turning each label into something that feels a bit mystical, collectible, and a little unexpected.

The goal was to take a traditional craft beer feel and push it into something more interesting and visual, while still keeping that vintage, established foundation. Each beer acts like its own tarot “card,” with its own personality and illustration, but still lives within a consistent system so the brand feels unified. Overall, the identity leans into vintage detail and storytelling to create something that feels engaging and a little more playful.