Flour Power Chicago is a cozy 640 sq ft pasta restaurant in Chicago’s West Town neighborhood, serving handcrafted pasta in a counter-service setting with limited seating. The brand embraces a ’70s-inspired aesthetic, combining retro charm with playful modern touches to make a big impact in a small space. A warm, nostalgic color palette paired with bold, friendly, playful typography evokes the decade’s spirit while remaining approachable and contemporary. The logo and visual identity incorporate subtle vintage flourishes, while menus, signage, and social media collateral maximize brand presence, ensuring every detail feels memorable and inviting despite the compact footprint.